Pupnik press kit

Last updated: [founder — set when the kit goes live]. Reporter on deadline? Email tyler@pupnik.app; replies within 6 hours, usually faster.

Founder narrative (one page)

[founder: 250 words on why you're building this, in your voice. Master plan §12.4 calls this the most important asset in the kit — write it in first person and make it specific to the dog you walk.]

Press release

[founder: 350-word press release — lede paragraph, three quotable stats, contact info.]

Quotables

Three quotes from the founder, ready to paste into articles. Saves a back-and-forth.

[founder quote 1: on the “why now” of gamified pet walking]
[founder quote 2: on solo-build / AI-assisted tooling]
[founder quote 3: on the privacy posture vs. existing pet apps]

Screenshots (App Store quality)

Eight high-res screenshots with captions ready to paste:

Hero — “Every walk is a quest.”
Walk-in-progress — “Find hidden treasures.”
Level-up — “Level up your dog.”
Leaderboard — “Compete with your neighborhood.”
Streak — “Build a habit that lasts.”
Share card — “Show off the adventure.”
Cosmetic shop (standalone IAP)
Onboarding flow (3-screen sequence)

Direct download (zip): [founder — link to the asset zip on Drive/Dropbox/Vercel public]

Mascot artwork

Pupnik character in three poses — sitting, walking, mid-jump. Transparent background, 300 dpi PNG. Direct download: [founder — link to mascot asset zip].

App icon

1024×1024 source PNG and 512×512 / 256×256 derived sizes. Direct download: [founder].

Founder photo + bio

Professional headshot. Two-paragraph bio. Direct download: [founder].

60-second hero video

Voice-over walking through the core loop. Hosted on YouTube unlisted at [founder]; MP4 downloadable at [founder].

TestFlight reviewer access

A pre-loaded reviewer build with a starting dog at level 5 and inventory pre-populated so reviewers see depth without grinding 10 walks. Request access by emailing tyler@pupnik.app; we'll send a TestFlight invite link within 6 hours.

Facts

Founded: [founder — exact founding date]
Based in: [founder — city]
Team size: 1 (solo founder)
Funding status: Bootstrapped
Pricing: Free; Pupnik+ subscription with 7-day free trial, $5.99/month or $49.99/year
Available on: iOS 17.0+ (App Store)
Contact: tyler@pupnik.app