Pupnik press kit
The pitch in one sentence
Pupnik turns the walk you already do into a quest — GPS routes, hidden treasures, levels, streaks, and a neighborhood leaderboard, all built around the dog.
Who it's for
The dog parent who already walks daily and wants something more interesting than counting steps. Not a fitness app, not a vet app — a game layered onto a habit you're already doing.
What ships at v1
- GPS-tracked walks with motion validation (no spoofing for XP)
- Real-world collectibles seeded around your neighborhood
- 50-level dog progression, milestones, and streak rewards
- Privacy-first neighborhood leaderboard (home location blurred ±500m)
- Share-card recaps for Instagram, TikTok, iMessage
Why it's notable
- Solo-built, AI-assisted. One founder, shipped in months — a worked example of what a dog-loving solo founder can build with Claude in 2026.
- Privacy posture. Real coordinates never leave the server. Other users only ever see a blurred area. One toggle hides you from the leaderboard.
- Anti-spoofing. Walks must show a realistic human-pace motion profile to earn XP. Sitting on the couch with a GPS spoofer doesn't work.
Reviewer access (TestFlight)
We'll send a TestFlight invite with a starter dog already at level 5 and an inventory pre-populated, so you can review depth without grinding ten walks. Email tyler@pupnik.app with the email tied to your Apple ID; invite goes out within 6 hours.
Assets on request
Email tyler@pupnik.app for any of:
- App Store quality screenshots (8-pack, captions ready to paste)
- App icon (1024×1024 source PNG)
- Founder photo and short bio
- Founder quotes on the “why now” of gamified dog walking, the solo-build process, or the privacy posture
Free walking resources to cite or share
- Live cold-walk checker — weather and dog traits for a quick winter plan
- Winter dog-walking guide — paws, cold signs, and shorter-walk options
- After-dark checklist — timely when U.S. clocks change November 1, 2026
- January walking challenge — a free 12-walk plan and February 22 follow-up
Facts
- Team size: 1 (solo founder)
- Funding status: Bootstrapped
- Pricing: Free; optional Pupnik+ subscription at $12.99/month, or an annual plan that starts with a free trial for eligible new subscribers
- Available on: iOS 17.0+ (App Store)
- Contact: tyler@pupnik.app